Trendwise with Semiomantics XO2012
In a world of infinite choice, we all have our personal preferences when it comes to creating the Web Design for our personal websites and blogs – and this is exactly what many of our customers will tell us, especially if they have a business with set colors, fonts and logos. Of course, there are also those who haven’t thought about this issue, who may not want to be bothered with it (as this takes ample time and thought) and who expect us to suggest, advise and guide. This is where we should know and focus on current trends, put our personal priorities on the backseat, and design something fresh, modern and appealing where we are absolutely “Trendwise with Semiomantics XO2012”, which is currently going through a testing phase and will soon be released.
Most importantly, we need to think forward to adapt to the incredible developments and momentum on the mobile web: can people see our web design work on their iphones, smart phones and tablets? This is currently the driving power behind many decisions and as we want our customers to get the traffic and results they expect, this is what we need to focus on and ensure that they too see the advantages of certain essentials they might not initially agree with.
It’s all about functionality and thinking customerwise: let them see what your website is all about fast and in an attractive way, make navigation clear, quick and easy like a dynamic show. And let there be balance!
Trendwise with Semiomantics XO2012
With the new trends 2012 having been set, how can we at Web Design South Africa be trendwise with Semiomantics XO2012, the best WordPress based script to be released soon, and give our website or blog a New Look 2012?
How to give your Author Blog a Trend 2012 Look
Here are a few pointers as to how to give your Author Blog a Trend 2012 Look:
1. Color Trend 2012
I already wrote about the Color Trend 2012 HERE.
To repeat it quickly, the color of the year 2012 is a warm orangy red called “Tangerine Tango”. It’s not too far off the color I am always using in my personal color scheme that marks “Web Design with Passion”. However, there are other trendy colors like ‘solar power’ and the ‘sodalite blue’ I used in my example above, in connection with ‘tangerine tango’.
Here you want to think of backgrounds, fonts, menu, graphics, links, hover effects etc. – however, don’t overdo it when setting it off against another shade or complementary color. What I learned in Typography many years ago with one of Europe’s two leading authorities in the field and a true friend, Professor Tuenn Konerding (Staatliche Kunstakademie Duesseldorf, Germany), still applies today: experiment massively… but then reduce, keep it simple, don’t use more than 2… maximum 3 colors.
I wish I had a better photo – but I am happy I can call at least this one up – for an extraordinary mind and spirit that left our planet far too early…
Interesting also the trend towards one-page websites and a comeback of the magazine theme (full layout Semiomantics XO). Of course, Apple-style layouts are still en vogue as they are a modern classic and simply good.
2. Typography 2012
The focus is on bold letters and custom fonts that can easily be read on mobile phones. Interesting here the Google Font Library that can be added in form of a plugin and loads fast while making the look of the website more appealing.
Textures, shades and reflections are ‘in’ as well…
3. Large High Quality Images
Less text but large, high quality images – meaning all forms of sophisticated Media Design – be it photos, graphics, videos… – especially for backgrounds but also for graphics, sliders (we will come to these) and whatever you integrate into your Website Design to attract and captivate.The use of light or shadow boxes – where pictures can be enlarged in an overlay- is very much in the trend.
Actually, we have been ahead of this trend with Semiomantics XO 2011 already, and particularly with our comprehensive work on Evolution, my personal favorite… yet unfortunately on Flash which is currently not seen on mobile phones due to power plays between the ‘big boyz’ … but this too shall change one day once even they get it that ‘competition’ is out and ‘cooperation’ is in to save our planet – and this is NOT a trend but a Truth! Ask Steve on Cloud!
Meanwhile Evolution will… well, evolve!
4. Sliders are en vogue
And yet another feature where Semiomantics has been well ahead of the trend: sliders are en vogue! Besides that, in my view they are brilliant, practical, interactive, attractive, seen on the mobile web and add to the functionality of a website. At tleast the ones we use – they do come at a cost, but it’s well worth it – quality always had its price!
5. Connect to Social Networks
Finally, websites and blogs need to offer easy ways – meant are rather ‘loud’ icons (… I leave this to your personal taste…) – to interlink and connect to Social Networks like Twitter, Facebook, Google + etc. Today, people look out where they can connect, follow, share and register … and so the cybernet expands continuously and I sometimes wonder what all of this really means at the end of the day and for our environment! But that’s a topic for another day!
For now… let’s be aware of current trends and advise customers accordingly… there’s lots to play with!