How to use Facebook to promote your writing
We just completed the first round of this month’s Ycademy webinar, which focused on the background and creation of professional Facebook pages. This is different from our usual profile page, meaning the one we all start with when we join this immensely popular social media platform. And which author hasn’t heard – or been told – and this regardless of whether he or she are traditionally published or brave indie authors, that it is imperative to “…build a large and forever growing social media following”?
Well, I’m guilty, too . . . I simply didn’t take the time to do it, relying on my profile page, where I could easily communicate with my family and friends. There is just sooo much you can accomplish within 24 hours if you also want to write!
But it’s true, we shouldn’t ignore what Facebook offers us as authors – or any other business oriented person for that matter. There’s a wide range of possibilities to choose from – be it for a local business, to sell products, for artists, authors and photographers etc to present themselves and their work, for entertainment – including books – as well as an option to build communities around certain topics and themes. Depending on our goals and target markets or intentions, it makes a lot of sense to take the time and set up a new Facebook page (it’s like a satellite to our already existing Facebook Profile page), to go through the settings, step-by-step, and implement some really cool publishing tools.
Ask yourself: Is my audience local? Who do I target? The whole world? Only the English speaking world? What is the age group that might be interested in my work, product or service? Male or female? And where do they live?
My new Facebook Author Page
What matters most – even before starting out – is to have a clear vision of what this Facebook Page is all about. What it means to us and to our readers, audience, following. In this case, my focus is on my work as a writer of visionary fiction and magical realism – hence the choice was a logical one: an author page.
Then you want to create an attractive design, starting with the header image. What do your readers see when they come to your page? What do you want them to see, understand, read or be drawn to? For this we need a header image of 851 x 315 px (desktop version) and in 640 x 360 px for the mobile version – I show my first example below:
As I love to do digital photography, and I recently captured this dramatic sunset picture during a violent thunderstorm here in Noordhoek, South Africa, this is what I chose. It relates directly to my free downloadable book: “The Magical Garden“ and my visionary fiction novel “The Immortal Life of Piu Piu“.
Do you like it? Please comment . . . and if you like visionary fiction with a mystery edge that touches your soul and makes you feel real good, go grab a copy!
But back to Facebook: it also allows us to change the header from time to time – or whenever we want – say when we’ve written a new book, hence keeping things fresh and snazzy and giving our visitors and fans always an attractive reading experience. Both on their desktops and on their mobile phones.
Last note: The Ycademy Seminar continues in form of workshops over the following weeks. Once all students have completed the setup, we will dive into Facebook Marketing strategies!
#facebookpages #wegotop #howto #sellmorebooks